Be Successful at Trade Events

Participating In trade shows and exhibitions is very helpful in the growth of a business. That’s the reason there have been many developments in the trade show business. Many people take part in exhibitions regularly to promote their business. Trade shows offer a wonderful platform to a business to promote and advertise. Through trade shows, one can showcase products in any given industry and attract customers at local, regional, national and even international levels.

There are many government, semi-government and autonomous bodies that organize or sponsor such trade events. Even people trust the companies and products available there. A lot of authenticity is usually related to the participating businesses. People often drop by and look for unique or quality products. Concentrated population of potential customers makes these events such a great hit and increases the growth prospects of the participating companies/ businesses.
However, it is a hard nut to crack when it comes to attracting customers to your point of sale. Amidst cut-throat competition, it becomes very difficult to hook customers to your point of sale. That too with limited resources, arranging a stall can be tough.

Especially transportation of goods and the required material is a big time problem. The good news is that the task has become quite easier. There have been many developments through some decades, and there are very easy and ready-to-use products on the market. Fixing a stall is what gives jitters to people but now there are ready pop-up trade booths that are very functional and easy to set up. These new-age pop-up booths are extremely compact and come in a portable and compact box. You just have to unfold and fix the fittings and it is fixed in hardly two minutes.

Other than the booth, there are various other elements that constitute to your success. Display solutions have a great importance in any promotional trade event. Display is the most powerful tool to tell that you also exist in the event. It declares your presence and the eye-catching visuals just do the rest. With the header lights on pop-up Banner Stands one can attract many customers to one’s stall. Make sure that you advertise your business at every important place even though it might mean paying extra money. Especially advertising your stall at the common sign boards showing directions would be a great idea.

A well-organized counter and table score good points. There should be maximum display of products and the stall must look beautiful and spic and span. Table skirt should be clean and ensure a wonderful appearance in order to attract people. Unique products or the best ones should get full visibility. Brochures should be kept handy for visitors. And always carry a bunch of business cards in case someone asks for it. Make sure to have your logo printed on each promotional material including carry away bags and table cloth.

Heike Ziegler

HEIKE ZIEGLER – YOUR #1 MARKET MULTIPLIER & BRAND MAGNIFIER Heike Ziegler is Founder and CEO of HZH International Brandconsulting UG and CELEBRITY BRAND MOVEMENT a company of HZH INTERNATIONAL BRANDCONSULTING UG specializing in brand, market and business development of brands, retailers and technology service partners in the fashion & lifestyle industry. Heike´s goal is to help you achieve brand-performance and enter new markets faster and easier than you ever imagined. As a veteran fashion designer with an international background, Heike masters complex topics such as the organization of an Omni-channel platform from the ground up and the implementation of new technologies as a service. Future-oriented trading strategies are made possible through advanced automated marketing and the analysis of the difficulties of users (brands & retailers) with a focus on the development and expansion of their intensive B2B relationships. Heike Ziegler provides solutions to strengthen the business performance of hundreds of fashion brands and retailers across Europe, from support through dedicated service networks and data conversion from marketing to providing a complete retail platform for brands and retailers to bring about long-term results. HZH-IBC serves as a platform for e-commerce, web application services/professionals, and for the creation of automated online marketing for the development of Omni-channel e-commerce solutions and trade applications for brands and retailers in the fashion & lifestyle sector. To transform the HZH-IBC platform into a marketplace where fashion and lifestyle brands meet with the trade for the successful sale of products and the joint business development, existing co-operations are being expanded and new partnerships are being developed. If you have any questions about Heike Ziegler success strategies and services, please email hzh@internationalbrandconsulting.com or call +49-172-913-999-5 or skype heike.ziegler60.