Online business is a new era in this recent days, it can give you another ways on your found sources. In this case i will talk about little tools which can help you to add value for you and also for your website visitors.
First is about RSS feed, it can give your readers a way to subcribe your RSS feed so they cant miss any new information that you add. They will be able to receive constant updates by using this tool. You have an online business web or blog, just add this tool. So any time you add new product or new information that you need to share, your subscribers will have instant notification and access. Put your RSS feed on clear area on your site, so it will easy to get subscribed.
How about email newsletter, it can be a great addition on your online business. You can always get in touch with your readers by their emails as they filling. Build a good relationship is very needed, so create a good email newsletter for your readers, give them an up to date product, offer, and any information which they need most. You can use an auto-responder then you can pre-set messages that will be sent out according to the intervals that you decide on and it is all done on auto-pilot which means less work for you.
Create a quality shopping cart on your website, so your visitors can use it easily. Using this it should increase your product to your customers, then it can generate even more sales. If you only have Buy Now button, just leave it now. Surely it would great if you have good shopping cart than that button.
Its never enough if we talk about online business, these tools absolutely necessary and it will be an important stuff on your website. Just make sure you have it all, organize and manage it well for your own success.