Increase Business Referrals with Unique Business Cards

One of the most important marketing tools today is the business cards.  They may be small pieces of rectangular paper, but they pack a powerful influence as they are cost effective and easy to get in front of your prospects. Many business owners though think that business cards are simply papers that are used to share and exchange contact details. But these cards are more than that, so to get the real value of your business card, you need to look inside their true potential.

If you think your business is very crucial, your business cards are just as crucial. Your business cards are considered as the first thing that your customers will see, so the first impressions they get of you are from these cards. Likewise, your business cads are the last things that your customers will see before they make a transaction with you. If you like your business cards to stand out and be unique against your competitors then create a personalized business card. When designed great and unique, your business cards will surely increase your business referrals and commission.

Branding – when it comes to branding, the logo of your business is considered as the most crucial. The good thing here is that you can now add your business logo to your business cards. You can choose to place your business logo on the side next to your business name. You can also choose to place it at the center of your business card where your name is printed below. There are some business card users that usually place their business logo on top of their images, associating their business with that said image or photograph.

Custom design of business cards –The standard size of business cards is two inches by three and a half. Now, if you want to be distinct, you can consider cutting them with rounded corners and other several different shapes. Moreover, there are fold over business cards today, or the mini brochures that are two times the size of your standard business cards. You can use this type of design if you want to put more information in your card.

Content – business cards are also considered as a piece of marketing collateral, so always treat your cards as one. Choose the right words and never attempt at making your card look too flamboyant. If one part of your message is not doing something for your business card, immediately get rid of it. Treat the message of your business cards as a good piece of sales copywriting. There are times that you will be tempted to put additional details and information on your business cards, but try to resist it. Avoid overcrowding your business card with nonsense details.

Printing – it is now possible to design and create your own business card templates at the comfort of your own home with the help of your personal computer and printer. But if you are offering your products and services to white collar business people, avoid printing your business cards on your own. Use an online printing company for this matter. There are some people that can spot the difference between a personally created your business card and one that is done by professionals. Whichever fits your budget, be sure to choose one that will provide you with incredible business cards.

Resources: Leah Delaney is specializing in writing articles on a printing company. Try to check out this website for more information and tips about business cards and find  the best place for free downloadable business card templates for your different design ideas.


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Heike Ziegler

HEIKE ZIEGLER – YOUR #1 MARKET MULTIPLIER & BRAND MAGNIFIER Heike Ziegler is Founder and CEO of HZH International Brandconsulting UG and CELEBRITY BRAND MOVEMENT a company of HZH INTERNATIONAL BRANDCONSULTING UG specializing in brand, market and business development of brands, retailers and technology service partners in the fashion & lifestyle industry. Heike´s goal is to help you achieve brand-performance and enter new markets faster and easier than you ever imagined. As a veteran fashion designer with an international background, Heike masters complex topics such as the organization of an Omni-channel platform from the ground up and the implementation of new technologies as a service. Future-oriented trading strategies are made possible through advanced automated marketing and the analysis of the difficulties of users (brands & retailers) with a focus on the development and expansion of their intensive B2B relationships. Heike Ziegler provides solutions to strengthen the business performance of hundreds of fashion brands and retailers across Europe, from support through dedicated service networks and data conversion from marketing to providing a complete retail platform for brands and retailers to bring about long-term results. HZH-IBC serves as a platform for e-commerce, web application services/professionals, and for the creation of automated online marketing for the development of Omni-channel e-commerce solutions and trade applications for brands and retailers in the fashion & lifestyle sector. To transform the HZH-IBC platform into a marketplace where fashion and lifestyle brands meet with the trade for the successful sale of products and the joint business development, existing co-operations are being expanded and new partnerships are being developed. If you have any questions about Heike Ziegler success strategies and services, please email hzh@internationalbrandconsulting.com or call +49-172-913-999-5 or skype heike.ziegler60.