Mapping Business News

Newspapers both print and online publications as well as news websites illustrate business trends using a variety of data visualization tools. Integral to the display is the fact that these charts or maps require to be easy to comprehend and visually arresting enough to hold the readers’ attention. Most publications show business data with a worldwide perspective. In this respect, the usage of flash maps in order to illustrate or just facts allows for easy comparison and analysis.

Take for example the phenomenon of recession. One of the first questions that any individual has regarding this economic downturn is how the markets over the world has been affected. If one is to illustrate this data through attractive and comprehensive visualization the easiest method is to plot all the data on a map. Mapping software allows us to superimpose charts on a map which is an effective way to illustrate the data keeping geographical concerns in mind. Another and perhaps the more effective way to do it is to choose color ranges to correspond to data ranges and then use pin points to mark each city or country or market as desired. A mouse over option can be included which allows one to get to the actual chart displaying in greater detail the market calisthenics. The chart can also include a link to homepage of the market being studied which will provide more information with regard to the money metrics.

This kind of mapping can also be used in a 2D map for print purposes. In this case too, color coded markers can effectively illustrate the trends over the world. A 2D map is also a great place to place columns corresponding to the trends in each zone. While the make an otherwise dry set of data greatly attractive, it also becomes easily comprehensible.

A layman is easily distracted and confused by a set of numbers run without sufficient classification by newspapers and magazines. With respect to this concern, anything from commodities traded in to flourishing markets and dips in stock indexes can be illustrated using a world map or even the map of a country as a background to plot numbers on. Further analysis of a map allows us to relate trends with economic policies and market characteristics. Yet another advantage in using maps like this is the ability to choose a time line for review varying from a year right up to 100 years. Each year or set of years can be conveniently color-coded making a map that is visually stunning and simple to comprehend.

Heike Ziegler

HEIKE ZIEGLER – YOUR #1 MARKET MULTIPLIER & BRAND MAGNIFIER Heike Ziegler is Founder and CEO of HZH International Brandconsulting UG and CELEBRITY BRAND MOVEMENT a company of HZH INTERNATIONAL BRANDCONSULTING UG specializing in brand, market and business development of brands, retailers and technology service partners in the fashion & lifestyle industry. Heike´s goal is to help you achieve brand-performance and enter new markets faster and easier than you ever imagined. As a veteran fashion designer with an international background, Heike masters complex topics such as the organization of an Omni-channel platform from the ground up and the implementation of new technologies as a service. Future-oriented trading strategies are made possible through advanced automated marketing and the analysis of the difficulties of users (brands & retailers) with a focus on the development and expansion of their intensive B2B relationships. Heike Ziegler provides solutions to strengthen the business performance of hundreds of fashion brands and retailers across Europe, from support through dedicated service networks and data conversion from marketing to providing a complete retail platform for brands and retailers to bring about long-term results. HZH-IBC serves as a platform for e-commerce, web application services/professionals, and for the creation of automated online marketing for the development of Omni-channel e-commerce solutions and trade applications for brands and retailers in the fashion & lifestyle sector. To transform the HZH-IBC platform into a marketplace where fashion and lifestyle brands meet with the trade for the successful sale of products and the joint business development, existing co-operations are being expanded and new partnerships are being developed. If you have any questions about Heike Ziegler success strategies and services, please email hzh@internationalbrandconsulting.com or call +49-172-913-999-5 or skype heike.ziegler60.