Small Business Marketing Ideas

There are many traditional ways of marketing your product or service. These include word of mouth or simply putting out a sign in your store. And although we are not saying that these are ineffective, we always encourage people to use more drastic measures. The economic and business landscapes these days are very cut-throat; the competition is getting fiercer and fiercer as time passes. This is one of the greatest reasons why small business marketing must not be faced sitting down. In fact we encourage marketers to come up new and exciting ways to market and promote their product; as innovation always seems to garner some amount of attention and manages to separate one’s brand with the rest of the pack. Here are some other promotional tools that do not break the bank but are very effective.

One such promotional strategy that is often left forgotten is posting on the yellow pages. We know it sounds like an ancient promotional strategy, but surprisingly, a lot of people still look numbers up on the yellow pages. The key here is simply printing the right ad on the right spot. Make sure that your ad catches attention and is listed where it is supposed to be categorized under; not on some random page. The same goes for newspaper advertising. Newspaper advertising is actually one very cost efficient way to advertise as several people throughout the day will probably be passing around the newspaper. This means, a lot more people will have a chance to see your ads. Direct mail is another suggestion that is still effective, even though it is often thought of as superfluous and old. The personal touch it adds to the whole experience allows for people to actually take time to read the ads you send them.

Some other promotional strategies you can try to give your small business an edge is advertising on a magazine, which people keep a longer time than newspapers and flyers because they actually cost a considerable amount of money. This means, as long as the owner of the magazine has it in good condition and displayed for other people to read, you may still get your money’s worth of advertising. You may also try posting ads in e-zines, which is always lucrative since there is a seemingly unending stream of people who use the internet day by day. Business cards and fliers are also good ideas, as long as they are distributed well, executed correctly, and get to the right people. The key here is advertising where your target market can access it.

 


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Heike Ziegler

HEIKE ZIEGLER – YOUR #1 MARKET MULTIPLIER & BRAND MAGNIFIER Heike Ziegler is Founder and CEO of HZH International Brandconsulting UG and CELEBRITY BRAND MOVEMENT a company of HZH INTERNATIONAL BRANDCONSULTING UG specializing in brand, market and business development of brands, retailers and technology service partners in the fashion & lifestyle industry. Heike´s goal is to help you achieve brand-performance and enter new markets faster and easier than you ever imagined. As a veteran fashion designer with an international background, Heike masters complex topics such as the organization of an Omni-channel platform from the ground up and the implementation of new technologies as a service. Future-oriented trading strategies are made possible through advanced automated marketing and the analysis of the difficulties of users (brands & retailers) with a focus on the development and expansion of their intensive B2B relationships. Heike Ziegler provides solutions to strengthen the business performance of hundreds of fashion brands and retailers across Europe, from support through dedicated service networks and data conversion from marketing to providing a complete retail platform for brands and retailers to bring about long-term results. HZH-IBC serves as a platform for e-commerce, web application services/professionals, and for the creation of automated online marketing for the development of Omni-channel e-commerce solutions and trade applications for brands and retailers in the fashion & lifestyle sector. To transform the HZH-IBC platform into a marketplace where fashion and lifestyle brands meet with the trade for the successful sale of products and the joint business development, existing co-operations are being expanded and new partnerships are being developed. If you have any questions about Heike Ziegler success strategies and services, please email hzh@internationalbrandconsulting.com or call +49-172-913-999-5 or skype heike.ziegler60.