The Small Business Website Checklist

There are two types of mall business websites. Those that attract, persuade, and connect with customers…and those that don’t. If your website includes these 10 elements, you’re on your way to having a website that is a true modern marketing tool.

The design and layout of our website is clean, simple, and professional.
Our navigation makes it easy to find what visitors are looking for. Test it…Have the most Internet-challenged person you know go to your site and locate certain pages/information.
Every page of our website is Google-SEO friendly. This means that each page title and page description is unique and contain the correct number of characters (up to 70 for page titles and 160 for page descriptions).
We’re using a professional email marketing service to generate new web leads and build rapport with visitors (we use Aweber.com). Your email signup form (or a link to your form) should be visible with a call-to-action on every page of your website.
We have a blog as part of our website that we utilize to share company news and helpful tips. We create new posts twice per month. These posts can be emailed automatically with Aweber.
We have signed up for a free Google account and utilize the following free Google tools: Analytics (web stats), Feedburner (to distribute blog posts via RSS and email), Webmaster Tools (several benefits), and the Local Business Center (puts your business on Google maps).
We are utilizing at least one type of social media to promote our business and website (such as Facebook, LinkedIn, Twitter, or YouTube). More social media = more exposure.
Our contact information is at the bottom of every page. Include your physical address for extra SEO benefits.
Our website content/copy is written in a conversational tone. The Internet is a one-on-one medium. Don’t let your website feel too stiff and impersonal.
Our web address is promoted everywhere we advertise and on every piece of stationary and sales literature.

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Heike Ziegler

HEIKE ZIEGLER – YOUR #1 MARKET MULTIPLIER & BRAND MAGNIFIER Heike Ziegler is Founder and CEO of HZH International Brandconsulting UG and CELEBRITY BRAND MOVEMENT a company of HZH INTERNATIONAL BRANDCONSULTING UG specializing in brand, market and business development of brands, retailers and technology service partners in the fashion & lifestyle industry. Heike´s goal is to help you achieve brand-performance and enter new markets faster and easier than you ever imagined. As a veteran fashion designer with an international background, Heike masters complex topics such as the organization of an Omni-channel platform from the ground up and the implementation of new technologies as a service. Future-oriented trading strategies are made possible through advanced automated marketing and the analysis of the difficulties of users (brands & retailers) with a focus on the development and expansion of their intensive B2B relationships. Heike Ziegler provides solutions to strengthen the business performance of hundreds of fashion brands and retailers across Europe, from support through dedicated service networks and data conversion from marketing to providing a complete retail platform for brands and retailers to bring about long-term results. HZH-IBC serves as a platform for e-commerce, web application services/professionals, and for the creation of automated online marketing for the development of Omni-channel e-commerce solutions and trade applications for brands and retailers in the fashion & lifestyle sector. To transform the HZH-IBC platform into a marketplace where fashion and lifestyle brands meet with the trade for the successful sale of products and the joint business development, existing co-operations are being expanded and new partnerships are being developed. If you have any questions about Heike Ziegler success strategies and services, please email hzh@internationalbrandconsulting.com or call +49-172-913-999-5 or skype heike.ziegler60.