There is a huge problem in the social networking realm today. People who try to market their business with a social networking account are using their personal accounts for this purpose. With family pictures, candid updates and connections to people who are not associated with your business, these accounts are just not fit for business.
The reason people often choose their private accounts to market their business is due to the time they have spent on the social network with that account. Establishing a new, business related screen name can take time and many marketing campaigns are incorrectly focused on how much can be accomplished in how LITTLE time. Backlinking and SEO takes time. There are no short cuts that will provide a good end outcome.
How to Establish a Business Account on a Social Network
Taking that step into business networking is a big one. The timid hold off because they understand the time it takes to constantly update the account and link back to the main website. Once the account is started, that screen name will be directly associated with the main website used to offer products and / or services. A failed social network account is a scary prospect.
The alternative is no less scary. The business that uses the personal website risks losing credibility in the business world. All it takes is a potential client subscribing to your social network account and a family member or friend posting something inappropriate to wreck years of promotional work and dedication to professionalism.
Taking an Honest Shortcut
There is an honest shortcut that can be used to help establish the business social account without much work for the business. Freelancer writers and backlink companies can work together to create a business account and publish regular updates. These updates can be in the form of blogs, articles and microblogs depending on the social network being used.
There are a few rules to follow when establishing a social business account. If multiple social sites are being used, each account needs to have the same name. This will help to brand your business across social channels. The names of the accounts should also be easy to remember and spell. The more difficult the screen name, the less likely people will be to remember the name.
Smaller social networks that are more focused on your niche can also be a great niche. The most popular social networks are not normally niche related, but smaller networks like ActiveRain.com (for real estate agents) provide traffic from people that are looking for a specific type of information. A quick search of social networks will provide a list of niche social networks.
Social networks are the source of millions of potential hits. These hits need to work with your main website to promote a business, product or service. Using a personal account is simply a bad business decision that will backfire. Whether using the most popular or most topic specific social website, the business account should never utilize personal connections.